Direct Response Creative Producer for an Ecommerce Pet Brand - Remote

About the Role We’re looking for a Direct Response Creative Producer to turn approved ad scripts into detailed visual direction for high-performing Meta ads. You’ll define how each script comes to life—from hooks and B-roll to talent, pacing, on-screen text, and editing style—with a strong focus on conversion. Key Responsibilities • Turn ad scripts into line-by-line visual direction and storyboards for video editors. • Define hooks, shots, B-roll, pacing, transitions, on-screen text, and editing style . • Select and direct UGC creators, talent, AI avatars, and AI-generated B-roll . • Research competitors and winning Meta ads to identify new creative angles and formats. • Collaborate with copywriters, editors, and media buyers to improve creatives based on performance. • Apply direct-response principles across all creative execution. Requirements • Experience creating or directing direct-response video ads , ideally for DTC/e-commerce brands. • Strong understanding of Meta ads, VSLs, UGC, hooks, and conversion-focused creative . • Background in video editing, creative production, or performance advertising . • Experience creating storyboards, visual briefs, or editor direction from scripts. • Strong understanding of visual storytelling, pacing, and ad performance. • Experience with AI creative tools, avatars, or AI-generated video/B-roll . • Experience with heavy direct-response / VSL brands (e.g., City Beauty, Furlife, Dr. Marty Pets, Emma, Javy Coffee, Crown Naturale, or similar). Benefits • USD salary. • Bonus: Per winning ad (uncapped). • Location: LATAM - Remote